Genomic Testing for the Next Generation

  • Realize Your Breeding Goals Faster
  • Increase Your Operation's Profitability
  • Make Breeding Decisions Easier


Efficient milking, easy-to-manage, healthy cows are a priority, no matter what kind of dairy operation you have. When it comes to maximizing your return on investment and building your next generation of cows, CRV has the complete-solutions approach. We call it HerdOptimizer.

HerdOptimizer is a revolutionary genetic management program that combines genomic testing, customized breeding goals, careful trait selection, easy-to-use test results, and breeding recommendations to deliver faster and more reliable herd improvement. HerdOptimizer is precision breeding.

“With HerdOptimizer animals are ranked according to our breeding goals. We’re keeping the calves out the highest animals.”
Emily and Mike Branagon, Woods Hill farm, Turin, NY. (1530 cows)

What is HerdOptimizer?

CRV HerdOptimizer uses the individual cow’s genetic makeup to determine the potential of her offspring and then selects the best matings to build upon strengths and improve weaknesses within the herd. This accomplished while also managing inbreeding and protecting against haplotypes and detrimental recessives.

All the results of the genomic tests are shown in one digital application, HerdOptimizer. All breeding values have a reliability of 65-70%, comparable with the performance of a third- parity cow. Not only does HerdOptimizer capture the traditional U.S. genomic traits the dairy industry has become accustomed to, but it also includes more than 20 proprietary CRV HerdBuilder Traits such as hoof health, udder health, and robot efficiency. CRV also gives insight in the unique breeding values CRV Health, CRV Efficiency and Feed Efficiency.

The combination of HerdOptimizer and SireMatch enables animals to be ranked based on your breeding goal, enabling you to make the best breeding decisions for your herd.

On average HerdOptimizer participants see $198 more in milk yield per cow per year.


How does HerdOptimizer work?

Getting started is simple. Your CRV Genetic Consultant will be with you every step of the way – helping you customize your breeding program for cows that are healthier, easier to manage, and ultimately, more profitable.

The first step is to tell your CRV genetic consultant you are interested in HerdOptimizer. CRV will then work with you to develop customized breeding goals and provide the proper tools to collect and ship your genomic samples. From there, CRV will work with our genomic testing partner and CRV’s team of geneticists to determine the genomic profile of your animals. Within three to four weeks of the samples arriving at the labs, your results will be ready. At that time your CRV Genetic Consultant will review your results with you and help you determine the next best steps to help you meet your goals. The results and data for each animal tested are also available for your continued review and reference through the HerdOptimzer application. We store the data on our servers for your ease of use, convenience and future comparison - no extra paperwork and reports to fill your office.

Download the HerdOptimizer flyer.

What are the benefits of HerdOptimizer?

  • Ranks cows based on your customized breeding goal or one of the preloaded breeding goals
  • Increases your farm’s profitability
  • Rearing only your best calves and improving matings
  • Uses the unique indicators CRV Health and CRV Efficiency
  • Makes breeding decisions easy for the next generation herd
  • Provides insight into the genetic level & potential of your herd with high reliability
  • Access to our unique digital HerdOptimizer application, including storage of data for review and tracking

Start with HerdOptimizer now!

Are you interested in HerdOptimizer or would you like additional information? Find a representative near you or request more information using our contact form via the button below.

Login to HerdOptimizer

Access your HerdOptimizer Account Here!

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HerdOptimizer flyer

HerdOptimizer is a tool to gain easy insight in the genetic potential of your herd. Download the flyer of HerdOptimizer here.


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